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Academy of Professional Training in Information Technology

Search Engine Optimization

Search Engine Optimization(SEO) is the process of getting your web site a higher rank in the Search Engine listing. This optimization is done to increase the web site traffic and increase the number of visitors to your web site.

Search engine optimization or SEO has acquired such a huge importance in today's date that knowledge of it is required in wide areas. Therefore, a student or a professional who is thoroughly well aware and well trained about SEO will surely progress a lot in his career.

We are one of the best institutes in India that is recognized for offering the best search engine optimization training to candidates who are interested in it. Till date, we have been successful in teaching and educating our students in SEO field, and therefore, we are sure that if you acquire the same training from us, you will also be benefitted to a great extent.

The structure of our search engine optimization training course is designed so as to provide you in-depth knowledge of the latest seo tools, seo trends, seo software's, seo techniques, seo tips, seo tricks, seo strategies etc for result oriented search engine optimization. This course also includes all the latest relevant seo updates.

Search Media Optimization

Social Media Optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, and video and blogging sites. SMO is similar to SEO search engine optimization in that the goal is to create awareness and create a specific action, such as driving traffic to a web site.

SMO or Social Media Optimization is one of the powerful techniques of SEO that helps in generating traffic to a website by utilizing Social networking sites. As every business today has an online presence, its aim always remains to attract maximum visitors and SMO helps it do the same.

Our well designed course modules will equipped the students with in-depth knowledge of using social media techniques to increase the traffic on websites. We provide you the practical guides for all the concepts you learn. We teach you how to use facebook, twitter, linkdin, Digg and other social sites to enhance traffic.

Search Engine Marketing

SEM Training offers in-person training sessions about Google AdWords, AdWords Express, and other Internet marketing products and services.

One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms.

Learn both strategies and tactics from our Teachers who embody long no of years of experience. The topics include the major Search Engines, Alternative Se arch Engines, and will take you from creation to implementation to management of successful campaigns. The course has been structured keeping in mind the growing needs of Search Engine Marketing Professionals and Dynamic Requirements of Industry. This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals

Mobile SEO

Mobile SEO is often treated like a very different animal when itís compared to the more standard SEO practices weíve come to accept when creating online content. Now that youíve started to master search engine optimization practices for the Internet, itís time to master a whole new skill named mobile SEO.

Our Mobile Website Optimization Services (Mobile SEO Service) helps you to get benefits of using mobile marketing as a source to market your valued products and services.

It includes:
  • Onpage Optimization Services
  • Offpage Optimization (Mobile Website Promotion)
  • Mobile PPC Advertisement (Mobile Pay Per Click)
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